Keyword research is the process of identifying and analyzing the keywords and phrases that people use to search for information online. It is a critical component of SEO and content marketing, as it helps you understand what your target audience is searching for and how to optimize your website and content to meet their needs.
To conduct keyword research, you can use various tools to identify the most relevant and high-performing keywords in your industry or niche. Here There are several free keyword research tools available, each with its own strengths and weaknesses. Here are five popular options:
1.Google Keyword Planner:
Google Keyword Planner is a free tool that is part of the Google Ads platform. It allows you to find new keywords related to your business or industry and get insights into search volume and competition level for each keyword. You can use this information to optimize your website content and advertising campaigns to better target your audience and improve your search engine rankings.
To use Google Keyword Planner, you’ll need a Google Ads account. Once you have logged in, follow these steps:
- Click on the “Tools & Settings” menu and select “Keyword Planner”.
- Choose the “Discover New Keywords” option and enter a keyword or phrase related to your business or industry.
- You can then see a list of related keywords with average monthly search volume, competition level, and suggested bid for advertising campaigns.
- You can also use the “Get Search Volume and Forecasts” option to see more detailed information about a specific keyword, such as its historical performance and seasonal trends.
In addition to finding new keywords, you can also use Google Keyword Planner to create and save keyword lists, get ideas for ad groups, and estimate the potential reach and cost of advertising campaigns.
2. Ubersuggest keyword research tool
Yes, Ubersuggest is a free keyword research tool that can help you find new keywords and phrases to target for your website or content. It was originally developed by Neil Patel, a well-known digital marketer, and provides a wide range of data on keywords and their performance.
To use Ubersuggest, simply go to the website and enter a keyword or phrase related to your business or industry. Ubersuggest will then provide you with a list of related keywords, along with data on search volume, competition level, and estimated CPC (cost per click) if you were to run advertising campaigns. You can also see historical data on the performance of a keyword, such as its search volume over time and its ranking difficulty score.
One useful feature of Ubersuggest is the ability to analyze your competitors’ keywords. You can enter the URL of a competitor’s website and see a list of the keywords they are ranking for, as well as data on their search volume and estimated traffic. This can help you identify new keyword opportunities and get a better understanding of your competitors’ SEO strategies.
Overall, Ubersuggest is a powerful and easy-to-use tool that can help you improve your SEO and keyword targeting efforts. While there is a paid version with additional features, the free version provides plenty of data to get started with your keyword research.
3. Keyword Tool:
Keyword Tool is a free keyword research tool that allows you to find long-tail keywords for your website or content. It provides keyword suggestions for Google, Bing, YouTube, and Amazon. Keyword Tool uses Google’s Autocomplete feature to generate a large number of relevant long-tail keywords.
To use Keyword Tool, simply go to the website and enter a keyword or phrase related to your business or industry. Choose the search engine or platform you want to target, such as Google, Bing, or YouTube. Keyword Tool will then provide you with a list of relevant long-tail keywords, along with data on search volume, competition level, and estimated CPC if you were to run advertising campaigns.
One useful feature of Keyword Tool is the ability to filter your results by language, country, and negative keywords. This can help you refine your keyword targeting and focus on the most relevant and profitable keywords for your business. You can also export your keyword lists to a CSV or Excel file for further analysis or use.
While there is a paid version of Keyword Tool with additional features, the free version provides plenty of data to get started with your keyword research. It’s a great option for finding long-tail keywords that are less competitive and more targeted to your specific audience or niche.
4. AnswerThePublic
AnswerThePublic is a free keyword research tool that helps you find questions that people are searching for related to your topic or industry. It presents these questions in a visual way, making it easy to see the different variations and types of questions that people are asking.
To use AnswerThePublic, simply go to the website and enter a keyword or phrase related to your business or industry. AnswerThePublic will then provide you with a visual map of all the questions that people are asking related to that keyword, broken down into categories such as “what,” “why,” “how,” and “where.” You can click on any question to see the search volume and competition level for that term.
AnswerThePublic is a great tool for finding long-tail keywords and content ideas that are based on actual questions that people are asking. This can help you create content that is more relevant and useful to your target audience, and improve your SEO and content marketing efforts. You can also export your results to a CSV or Excel file for further analysis or use.
While there is a paid version of AnswerThePublic with additional features, the free version provides plenty of data to get started with your keyword research. It’s a great option for finding new content ideas and getting a better understanding of the types of questions and topics that people are interested in related to your business or industry.
5. Google Trends
Google Trends is a free tool that allows you to see how the popularity of a particular search term has changed over time. It can help you identify trending topics and keywords, understand seasonality, and compare the popularity of different search terms.
To use Google Trends, simply go to the website and enter a keyword or phrase related to your business or industry. You can also compare the popularity of multiple search terms by separating them with a comma. Google Trends will then show you a graph of the search volume over time for that term or terms, as well as related queries and topics.
One useful feature of Google Trends is the ability to filter your results by location, time range, and category. This can help you identify regional trends and understand the seasonality of search terms in different parts of the world. You can also see the related queries and topics for a search term, which can help you identify new keyword opportunities and content ideas.
Overall, Google Trends is a powerful and easy-to-use tool that can help you stay up-to-date with the latest trends and changes in search behavior. It can be a valuable resource for SEO, content marketing, and advertising campaigns, and is a great way to stay ahead of the competition
