In this article, we’ll outline some of the best options available for 2023, including the most popular digital marketing courses and their key selling points. We’ll also discuss the main digital marketing topics that these courses cover, from SEO and PPC to content marketing and branding.
Google – Fundamentals of Digital Marketing
For those simply beginning out or needing to launch a career in digital promoting, look no additional than Google’s essential beginner’s course. It covers everything you would like to realize a solid understanding of digital marketing fundamentals, together with building an internet presence, search marketing, native marketing, mobile, content, associate degreed email marketing, video, analytics, e-commerce, and more. The course is forty hours’ duration, and graduates of the course get an IAB-accredited and industry-recognized certification. huge for a free course!
One of the most popular digital marketing courses for beginners is HubSpot Academy’s Inbound Certification. This course is designed for those with no prior digital marketing experience. Students learn the basics of SEO, PPC, content creation, and analytics, among other topics. With practical, hands-on training, the Inbound Certification helps you develop a comprehensive understanding of the digital marketing landscape.
If you’re already familiar with digital marketing and are looking to improve your existing knowledge, Facebook Blueprint’s Advanced Digital Advertising is a good course to consider. With this course, you’ll learn how to create and optimize campaigns across various platforms, get better results with analytics, and develop effective strategies for connecting with customers.
For those looking to expand their expertise, Coursera’s Professional Certificate in Digital Marketing provides a comprehensive look at digital marketing fundamentals. Through this course, you’ll learn the 4Ps (product, price, place, and promotion) of creating effective marketing strategies, develop an understanding of content marketing and the importance of branding, gain expertise in leveraging data and insights, and create strategies with the latest tools and technologies.
Finally, Copyblogger’s Digital Copywriting Certification Course may be just what you need to up your content marketing game. This course is designed to help you gain skills in creating compelling content, developing effective strategies for content distribution, and learning the best practices for running an effective content campaign.
In summary, the courses mentioned above are some of the best options for honing your digital marketing skills in 2023. Whether you’re a beginner or an experienced practitioner, these courses provide you with the foundations and tools needed to master the art of digital marketing.