5 Most Important Social Media & Influencer Trends in 2023

Affiliate marketing 2023

Social media and influencers have been a major pillar in the media landscape for quite some time now. The proliferation of these platforms has been a powerful tool for companies to reach their audiences, and the ever-changing trends in social media and influencer marketing are just as important to keep track of in 2023.

1. Shorter, More Engaging Videos: We’ve seen a major trend over the last few years of the need to make more engaging, shorter content – mostly as a result of decreased attention spans as well as technological advances. This trend of shorter, more engaging videos is expected to continue in 2023 as users prefer shorter videos with more punch, so bear this in mind when curating influencer content.

2. Augmented Reality (AR): AR has already taken the gaming market and is now quickly infiltrating the social media and influencer marketing sphere. AR has the potential to create an even more immersive experience for the user by transforming influencer content and creating a whole new 3D virtual arena for their brands.

3. Long-term Collaborations: Brands are increasingly leaning into long-term collaborations with influencers in order to build relationships with both their target audiences and the influencers. Not only does this improve the longevity of the content, but it also ensures that the influencers are more invested in the brand, and less likely to jump ship at a later date.

4. Micro-influencers: Micro-influencers are the new trend in influencer marketing, with brands striving to find influencers with smaller followings who are more genuine and have more of an organic impact on their target audience. This is, of course, paired with their cheaper rates, which makes them the perfect option for smaller businesses.

5. Social Commerce: With social media being a major platform for brands to get their message out, it is no surprise that the trend of social commerce—that is, selling products directly on social media platforms—will continue to be a powerful influencer tool in 2023.

Overall, these five trends in social media and influencer marketing are important to keep in mind when you are launching your campaigns in 2023. As influencer trends are constantly changing and evolving, it’s important to stay on top of the latest trends to ensure that your campaigns remain fresh and effective.