SEO (search engine optimization)
- The search engine draws information from many different sources including:
- Website pages
- User content, such as your company profile and Google Maps user input •
- Book scanning
- Public data in Internet
- However, this page focuses on web pages.
Search engine takes 3 basic steps to generate results from web pages:
Crawling is that the process by which search engines bots discover updated content on the web, such as new pages, new post and changes to existing sites, and dead links.
Store and organize the content found throughout the crawl process. Once a page is within the index, it’s in the running to be displayed as a result to relevant queries.
Provide the items of content that may best answer a searcher’ query, which means that results are ordered by most relevant to least relevant
A technical explanation how SEO works
Search engines have spiders — not the creepy kind, however the machine-driven automaton kind.
These spiders collect all types of knowledge regarding your web site and also the pages that structure your site. this permits them to simply confirm once to serve a searcher a page on your site. They collect things like page speed, title tags, social signals, internal linking, backlinks, so on.
With over two hundred ranking factors utilized by Google in their algorithm, there are plenty of things to consider, and actions which will be taken to do to optimize a website. There are each on-page and off-page ranking factors that confirm however well your website is optimized, and so how well it ranks .
The on-page factors are specifically what they sound like: Things that are literally on the page. This includes title tags, content, site speed, page URLs, image alt tags, internal linking, and more. Off-page factors, meanwhile, are virtually entirely supported links to your site from different sites.
It’s necessary to stay in mind that these bots are machine-driven pc programs and not actual humans. As you might imagine, which means they need some limitations.
They can’t access we tend to site an internet site web site} such as you or I’d as a result of they don’t really see the website: they crawl the code of the website. this suggests they can’t see pictures or videos, nor are they affected by flashy styles or audio clips. In fact, they can’t even comprehend content like we do!.
Let’s wrap this up
Everything above should serve as a pretty thorough introduction to the basics of how SEO works.