1. Authenticity: One of the most important trends for 2023 is authenticity. Consumers want to see influencers that feel genuine and real, rather than overly polished and staged. This means that brands should look for influencers who are comfortable with being vulnerable and showing their true self, rather than just trying to portray the perfect picture. This will help improve the trust and connection between consumer and influencer.
2. Video Content: In 2023, video content is expected to be the primary source of influencer content. This could include livestreams, tutorials, product reviews, and more. Video content is likely to be more shareable and engaging than traditional photos and text, so brands should look for influencers who are well-versed in creating visually appealing and entertaining videos.
3. User Generated Content: UGC, or user-generated content, is also expected to be a huge trend in 2023. This type of content involves reposting material that has been created by consumers, such as reviews, images, and videos. Brands should look for influencers who are comfortable leveraging the content that has been produced by the consumer, helping to create an authentic and organic connection between the brand and its audience.
4. Voice Influencers: Voice influencers are beginning to become a hot commodity in the influencer marketing world. These influencers use audio-based platforms like podcasting to reach their audience, and can be incredibly effective for creating a strong product message. Brands should seek out influencers who are familiar with this medium and are comfortable with the conversational nature of voice-influencing.
5. Micro- Influencers: Micro- Influencers are people who have a smaller, but more dedicated, following than the larger influencers. These influencers usually have around 5,000 to 15,000 followers and are often viewed as more reliable and trustworthy. Brands should look to leverage micro-influencers in order to target niche audience segments, as well as create more personal relationships with their consumers.
All in all, these five trends will have a huge impact on social media and influencer marketing in 2023. Brands should be sure to keep up with these evolving trends in order to maximize their success within the world of influencer marketing.